Intro to Google Analytics

Analytics ANALYTICS - INTERMEDIATE

It's a bit like accounting and programming had a secret love child; web analytics is probably the geekiest and least exciting discipline in digital, but it's the one most closely aligned with the bottom line and making money. Analytics is how you track success, get insights into where there may be problems or find opportunities to improve things, and is therefore an extremely valuable set of skills to have.

Time required: 2 hrs 30 mins

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