Off-Page SEO and Link Building


Off-page SEO refers to strategies undertaken off a company's website. It's mainly about link building - getting other sites to link to yours - in order to improve the authority of a website (and its ranking on search engines). This entails creating great content that people might want to link to, as well as nurturing relationships with other blogs and websites in order to get them to link to you.

Time required: 8 hrs

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Lessons and Projects