PAID SEARCH - BASIC
Paid search marketing is when you advertise within the sponsored listings of a search engine (eg Google) or a partner site. You can either pay each time your ad is clicked which is called pay-per-click (PPC) or when your ad is displayed - cost-per-impression (CPM). Paid search, along with search engine optimization (SEO) is part of the discipline of Search Engine Marketing - a highly in-demand skill in the industry.
Time required: 4 hrs 30 mins